Nostalgia
When I heard the Canadian prime minister Mark Carney say "Nostalgia is not a strategy" at Davos a few days ago (20th Jan) - and no, I wasn't actually in Davos myself 😉 - I immediately thought "that's a great quote" at the same time as mentally thinking about Fujifilm's Nostalgic Negative film simulation.
The whole idea of nostalgia is making a lot of money these days. Everything from film for cameras which is currently seeing a revival in sales; vinyls as Gen Z calls them (albums or LP's in my day); as well of course as a whole array of re-created retro toys and trinkets.
Harking back to "the day" - when everything was simpler.
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